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Od: Anonym - Neděle, 06.05. 2018 - 09:41:17
Social media and the employ of influencers to gain access to consumers is now marketing 101, and the power has certainly shifted from brands to influencers in many cases. Thats not how it was in the beginning, when Song was a relative unknown. She recalled a time early on when a Los Angeles clothing company hired her as a model and stylist to work on a holiday campaign. She assumed she would be paid for her work, but when she inquired after the fact she was told her likeness in advertising was promoting her and considered payment enough for her time.
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